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American singer Nicole Scherzinger visits Gardens by the Bay and Haw Par Villa in series of Instagram videos
The video, which was labelled as paid partnership content, also mentioned Singapore Tourism Board's Visit Singapore account in its caption.
In a subsequent video posted on May 2, Scherzinger is seen visiting famous local landmarks including Haw Par Villa and Sentosa Sensoryscape. The video shows her strutting about in various eye-catching outfits. Her most recent video of Singapore even had her dancing to Beyonce's Texas Hold 'Em.
This is not the first time the Singapore Tourism Board (STB) has collaborated with a Hollywood celebrity. In 2022, the organisation worked with singer Charlie Puth in a video which saw him visiting the Marina Bay waterfront promenade, Long Bar at Raffles Singapore and the Joo Chiat district.
BC video below
Did you run into South Korean singer Sandara Park over the weekend? Park, who is known for being a member of K-pop girl group 2NE1, is currently in Singapore as a guest for the press conference of Waterbomb Singapore festival.
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